Intellectual Property Law Specialization

About the Organisation

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?

Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.

About the Competition/Event/Opportunity

Become fluent in the rules of the new economy. Learn how to use intellectual property law to protect and maximize the value of your innovations.

WHAT YOU WILL LEARN


  • Identify the types of intellectual property protection available under U.S. law

  • Evaluate your options for protecting your creative innovations with copyright law

  • Analyze and interpret a patent document for a competing product

  • Develop strategies for protecting and maximizing your brand with a comprehensive trademark strategy


Eligibility/Prerequisites

https://www.coursera.org/specializations/introduction-intellectual-property?action=enroll&authMode=signup&ranEAID=DWJ%2AQq9xq0s&ranMID=40328&ranSiteID=DWJ.Qq9xq0s-5cv1F44V0LfIRAEmPpd6oA&siteID=DWJ.Qq9xq0s-5cv1F44V0LfIRAEmPpd6oA&utm_campaign=DWJ%2AQq9xq0s&utm_content=10&utm_medium=partners&utm_source=linkshare

Important Dates

Enroll for free !

STARTS 23rd JUNE !!!

Registration Process

https://www.coursera.org/specializations/introduction-intellectual-property?action=enroll&authMode=signup&ranEAID=DWJ%2AQq9xq0s&ranMID=40328&ranSiteID=DWJ.Qq9xq0s-5cv1F44V0LfIRAEmPpd6oA&siteID=DWJ.Qq9xq0s-5cv1F44V0LfIRAEmPpd6oA&utm_campaign=DWJ%2AQq9xq0s&utm_content=10&utm_medium=partners&utm_source=linkshare

Benefits/Prizes/Perks

Earn a Certificate

When you finish every course and complete the hands-on project, you'll earn a Certificate that you can share with prospective employers and your professional network.

Contact details for more information

https://www.coursera.org/specializations/introduction-intellectual-property?action=enroll&authMode=signup&ranEAID=DWJ%2AQq9xq0s&ranMID=40328&ranSiteID=DWJ.Qq9xq0s-5cv1F44V0LfIRAEmPpd6oA&siteID=DWJ.Qq9xq0s-5cv1F44V0LfIRAEmPpd6oA&utm_campaign=DWJ%2AQq9xq0s&utm_content=10&utm_medium=partners&utm_source=linkshare